Time
to turn off the TV!
In
a previous edition of this newsletter we
considered the dubious merits of Visit London’s very
own TV station, London TV and
whether this is really the best use of public and partners’ money.
Recent
ratings bear out comments made through out the industry. And
now Visit London has a new man at the helm,
perhaps it’s
time to think again and find better ways to promote London?
Earlier this year viewing figures revealed a daily audience of
only 1,285, putting the digital channel third from bottom among
Britain's 166 stations.
The channel has a budget of £6 million - £2million
for each of the three years it is due to be on air. Dee Doocey,
the Liberal Democrat spokeswoman for culture on the London Assembly,
said: "Serious questions must be asked of the Mayor as to
why more than half a million pounds of Londoners' money has been
spent on a TV channel watched by almost no one”.
These figures meant that at any given time just
53 people are watching. One TV expert said: "They would
be better just stopping tourists in the street."
Think
about many sandwich boards you could produce for £6
million. Great job for students. We could see the streets lined
with people sporting sandwich boards with witty and imaginative
reasons to come to London. And it would probably make such a great
change to hi-tech marketing it'd be featured in all the
media,
even on TV…
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