Practical
Tourism Training from The Tourism Network
All
our training workshops place strong emphasis on advice you can
implement straight
away to make your job easier and more enjoyable. They
use a combination of presentations, discussions and practical
sessions so they’re
entertaining and fun events. You'll be able to put what
you learn into practice immediately and make your job easier!
Almost anyone can benefit, whether you're an old hand or beginner.
Venue: The following workshops take place in Central London at the Britain & London
Visitor Centre, 1 Regent Street, London SW1Y 4XT.
Price & what it includes: Half
day workshops cost £59 + VAT and full day workshops
cost £99 + VAT. Half day workshops include tea/coffee on
arrival and a mid-morning or mid-afternoon tea/coffee break. Full
day workshops include tea/coffee on arrival, two tea/coffee breaks
and lunch. All events include full hand-out notes.
2nd
Nov: Going direct - increasing response rates from direct mail,
including e-newsletters
3rd
Nov: Spring clean, improve & promote your website
25th
Nov: Developing and building a brand for you,
your business or destination
2nd
Nov: Going direct - increasing response rates from
direct mail, including e-newsletters (half day workshop
- £59 + VAT)
Ideal for: anyone
who wants to increase response rates from letters or
emails, whether sending them to a handful of people or hundreds
How
you will benefit: you'll
get an insight into what works and doesn't and learn a few
straight-forward rules to apply to
every letter and sales email in future.
Once you know them, you won't forget and won't be lost for
inspiration in future.
What you will learn: Direct
Mail is one of the most cost-effective ways of finding new
buyers and staying in touch with existing customers, building
relationships so they keep coming back. It's an ideal medium
for generating business, and can be as flexible and creative as you
want it to be.
The workshop will consider what you can expect to achieve
with direct mail; how to ensure you reach the right targets -
what response rates should you expect?; how much will it cost?;
how
to write a successful sales letter, with top tips for you to
try; new and cheaper mailings – harnessing the power of
e-mail; staying in your customers’ mind with a newsletter;
and the small print - what you should know about data protection.
By the
time we’ve finished you’ll even have a sample letter
or emailing ready to send! Book
now!
Trainer for this workshop: Susan
Briggs
3rd
Nov: Spring clean, improve & promote
your website (half day - £59 + VAT)
Ideal
for: for
anyone who already has a moderately successful
web site which might benefit from a re-vamp. Does
your web site look a little dreary? Could it be
made more effective with better content? No technical
expertise needed!
How
you will benefit: by
taking a step back and looking at your website with fresh eyes,
you'll be able to see easy ways to
make it more inspiring at a fraction of the cost of commissioning
a whole new site.
What you will learn:
We'll consider what makes a
good website, looking at examples of good & bad practice.You'll
understand more about core and inspirational
content and what
web
users now expect.
Another important consideration is how to
ensure
usability
for
different
types
of
markets. We'll tell you, in simple non-technical terms, about some important
trends and technology so you'll feel confident and well-informed.
Finally we'll help you to understand how search engines work and what you need
to do to promote your website. Don't let internet marketing be a mystery -
come along and learn how to benefit from this powerful medium. Book now!
Trainer for this workshop: Susan
Briggs
25th
Nov: Developing and building
a brand for you, your business or destination (full day - £99
+ VAT)
Ideal
for: anyone
who's forever hearing the word "brand" bandied about
but who's not quite sure what it means to them and how they
can benefit. This workshop is as relevant to individuals and small
businesses as it is to large ones and destinations.
How
you will benefit: We'll
take the mystery out of branding, show you how it's not just
about logos and how branding can be used to build your business.
You'll even learn how personal branding can help you in your
career.
What you will learn: Branding
has been around for many years but now it's more important than
ever before. Traditionally brands and branding techniques have
been associated with fast moving consumer good companies (FMCG).
Today tourism destinations and businesses are also using the principles
and techniques of branding to gain a competitive edge.
The building a brand workshop will be in 2 sessions. The first
will explore what is meant by branding and how the theory of branding
can be put into practice to add value to your business or destination.
It will also touch on how you can use the techniques to develop
a brand for you.
The
session will be participative and include practical exercises
so that you can start the process of developing and implementing
your company/destination/personal brand as soon as you leave the
workshop.
We'll
then go on to consider the new brands for London, England and
Britain, how they were developed, the research behind them,
what it means for you and how you can benefit from using these
as the backdrop to your
marketing.
Brands
are big business. But you don’t have to be a big
business to have a brand. Book now!
Trainers
for this workshop: Susan Briggs and Catriona Campbell
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