Marketing
Planning
The
two most common mistakes in marketing are: 1) assuming that
marketing means only using promotional
tools such as the internet, direct
mail or print; 2) that
doing a SWOT analysis is all that marketing planning involves.
Of course it doesn't - the SWOT analysis not only has to
be undertaken but also considered so you can actually minimise
the weaknesses and threats and maximise the strengths and
opportunities.
Marketing
planning means working out exactly who your target
markets are, being aware of your competitors, developing a brand (not just a logo), and deciding how you will move forward.
If you'd like to know more about marketing planning take
advantage of one of our free
e-learning workshops right now.
It will take you all the way through the marketing planning
process and can take as little or as long as you want.
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