Direct
Mail
Direct
mail or junk mail? Direct because it has the capacity to
get straight to individuals and be personalised so they react
to it. Junk when it's done badly. Which is often.
And
now there's another version of direct mail - email as well
as post. Direct mail has many advantages. It
addresses individuals by name so it can be highly targeted.
You can buy or develop mailing
lists and select targets by their job, postcode, income level
or interests.
Direct mail is extremely flexible. It is often assumed that
mail-shots have to be to huge numbers of people, but they could
equally be to just a dozen. The technique remains the same so
is worth learning (see below!). You can also experiment, by sending
out different types of letters to
different
targets,
to see which
is most productive. Direct mail can also be highly creative but
doesn't cost as much as other creative methods.
Monitoring direct mail is also easier than most promotional
methods. You will know exactly whom you have mailed
so you can assess responses very accurately.
You
can learn more about direct mail by coming along to our practical
half day
training workshop on 2nd
Nov: Going direct - increasing response rates from direct
mail, including e-newsletters
Ideal for: anyone
who wants to increase response rates from letters or emails, whether
sending them to a handful of people or hundreds
How you
will benefit: you'll
get an insight into what works and doesn't and learn a few straight-forward
rules to apply to every letter and sales email in future. Once you
know them, you won't forget and won't be lost for inspiration in
future.
What you will learn: Direct
Mail is one of the most cost-effective ways of finding new
buyers and staying in touch with existing customers, building
relationships so they keep coming back. It's an ideal medium
for generating business, and can be as flexible and creative
as you want it to be.
The workshop will consider what you can expect to achieve with direct mail; how
to ensure you reach the right targets - what response rates should you expect?;
how much will it cost?; how to write a successful sales letter, with top tips
for you to try; new and cheaper mailings – harnessing the power of e-mail;
staying in your customers’ mind with a newsletter; and the small print
- what you should know about data protection.
By the time we’ve finished you’ll even have a sample letter or
emailing ready to send! Book now! This half day workshop costs just £59 + VAT.
Trainer for this workshop: Susan Briggs
To find out more click here |
