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Small advertising budgets? Still need to get some new business? Everyone knows that word of mouth is the best form of marketing – and PR activities are an easy way of generating a buzz. Whether you need to give your PR some extra oomph or have never done any PR before, now’s a good time to focus on this cheap but effective promotional tool.
We've put together three practical PR packages to help support your efforts.
All work is carried out by experienced marketing and PR professionals who will make sure we're generating coverage almost immediately.
Package 1 - full support
Suitable for: anyone who needs full support to deliver a creative, consistent and effective PR campaign. This package includes:
-development of a PR strategy which is fully integrated with your other marketing activities;
-story line brainstorm session;
-development of a suitable media list;
-writing, distributing and chasing 4 press releases per month;
-monthly activity reports;
-3 monthly review meeting
Cost: the total cost for six months activity, covering all the above is £5700 + VAT, or just £950 + VAT per month.
Package 2 creative support
Suitable for: anyone who just needs some extra help and impetus to develop more creative storylines and to send out effective press releases. This package includes:
-story line brainstorm session;
-writing, distributing and chasing 2 press releases per month;
-monthly activity reports
-3 monthly review meeting
Cost: the total cost for six months activity, covering all the above is £3300 + VAT or just £550 + VAT per month.
Package 3 learn to do-it-yourself
Suitable for: smaller organisations who need to be media savvy and generate some publicity but don't have a massive budget. This package includes:
-a combined PR training and brainstorming session, tailored to your company
-help to prepare a suitable media list
-working together to write, distribute and chase your first press release
-checking and editing a further 3 press releases
-3 hours telephone and email advice sessions at times to suit you
-Suggestions for future PR activities Cost: the total cost for all the above is just £1400 + VAT or £460 + VAT per month for three months. |