How do you inject some new ideas into your marketing and product development when your budget is squeezed? Creative thinking is the answer – and here are some tips to help.
They’re known as “low cost” airlines. They’re often more profitable than many established carriers, and not necessarily the cheapest. So what lessons can the rest of the tourism industry learn from the likes of easyJet and Ryanair?
Marketing should be seen as an investment rather than a cost. But what if you’re spending money unwisely? Take a quick look at these five common marketing mistakes and make sure you’re avoiding them.
Whatever you do, you’ll always have competitors. And you’ll always need to find ways to stay ahead of them. If you know what the latest trends are you’ll be able to find ways of tweaking your service to appeal to different markets and be able to maintain or even increase your prices!
Sometimes you need to adapt the product or service on offer, other times to just use a different promotional angle. Here are some trends that are becoming apparent. Which can you capitalise on?
Mary Tebje looks at the opportunities offered by the London 2012 Olympic Games. Are the London 2012 Games going to be the panacea against all our current economic ills?
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PR support for attention grabbing headlines
Small advertising budgets? Still need to get some new business? Everyone knows that word of mouth is the best form of marketing – and PR activities are an easy way of generating a buzz. Whether you need to give your PR some extra oomph or have never done any PR before, now’s a good time to focus on this cheap but effective promotional tool.
Marketing in downturn - support for tourism businesses
We’ve been running some intensive 2.5 hour workshops to help tourism businesses cope with the economic downturn without necessarily resorting to discounts.
