Dynamic
brochures - blurring the lines between print and the web
One of the
latest innovations on the web are dynamic brochures. These are
electronic brochures that act a little like printed ones.
When you want to see the next section or page you click on the
link and the page appears to turn. They can be used to add life
to web sites. Users feel as if they’re reading a brochure
although they’re actually on a web site and if they wish
they can print off the brochure which will look almost exactly
the same as the original printed version.
Unlike .pdf
documents, dynamic brochures can be read using a simple menu
so you don’t have to scroll through the pages. They’re
a sort of half-way house between a “normal” website,
brochure and .pdf! In theory they are also easier to update than
a .pdf brochure.
It’s pretty quick and easy to get your normal print material
converted to dynamic brochures online. According to one of the
companies offering this service, e-Page the average cost for a
10 - 15 page is between £2k and 2.5k. This is a rough estimate
based on content with at least one picture on each page, links
and text.
Another of the key advantages is that dynamic brochures can be
sent using email, and customers can open it up very quickly without
installing any software. The quality is very high and you can have
embedded links straight back to your website and booking mechanism.
The easiest way to understand and see how it works is to look
at one of the demo sites from companies offering this technology.
www.epageinternational.com. Contact Sean Kyne on 020 7630 4426
www.ebxp.com. Contact Andrew O'Sullivan on 01869 255747.
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