Promoting
to the visitors on your doorstep
Later
this year, The Tourism Network will launch a new “how to” advice
and information pack designed to help tourism businesses and
destinations make the most of the markets on their doorstep.
Everyone knows that local residents and VFR (Visits to Friends
and Relatives) are important but few make real and differentiated
efforts to reach them.
“ Civic pride” is another buzz term that guarantees funding these
days but it seems to be one to which most organisations only pay lip service.
We’ll be looking in more detail at what it really means and ideas for enhancing
it. We’re also interested in any positive or negative examples you’ve
either come across or been involved in.
We’ll
be examining the VFR market in more depth and looking at what
you need to do to encourage more business in this way. The advice
pack will include ideas for local campaigns, how to involve a
wider range of people, sample marketing plans, PR angles and
storyline suggestions, as well sample marketing materials.
We
are also looking at a number of case studies of what’s
happening around the country so we can draw conclusions and lessons
from different types of campaign and activity. If you’d
like to be featured or perhaps you have a problem you’d
like help to solve please contact me – you might even be
able to get some free advice!
We’ll
announce full details of the pack shortly. In the meantime, you
might like to see our outline article on the VFR market which
is already free and available for you to download by going to
http://www.tourismknowledge.com/Friends_and_Family_Reunited-VFR_market.pdf
Susan
Briggs
Susan@tourismnetwork.org
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