Do
you blog?
Tourism
is a major feature of many blogs and yet few in our industry
really
understand blogging. So here’s the jargon free guide
and how you might be able to use a blog for your business – or
at least to make a few new friends.
A
blog is basically a sort of diary or stream of thoughts posted
on to the internet
and to which it’s easy to respond and
add comments. Blogs have become the latest must have, largely because
they are so easy to use.
Blogs
are now used as background research by travellers before visiting
places,
using recommendations and comments from others
instead of more traditional guidebooks. These “peer to peer” recommendations
are set to grow exponentially as more people recognise their power
and use.
To
take a look at what’s already out there and try your
hand at your own blog in just a few very easy steps, go to www.blogger.com.
For
a great example of a blog site, that relies almost exclusively
on “been there, done that” information
and personal recommendations see www.tripadvisor.com and see
if you are mentioned.
Perhaps you can even encourage some of your clients to write and
recommend you?
Susan Briggs
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